And we don't do anything offline like targeting behaviors outside of Reddit." "It's more interest- or contextual- or keyword-targeting based. "We take a community-based approach," Klaje said about Reddit's ability to target. Redditors are notoriously protective of their privacy, so Reddit never let advertisers target individual users. Some of the challenges that have hit publishers' revenue in recent years haven't hit Reddit as hard, like the devaluing of online ads due to privacy crackdowns from big tech companies like Apple. "This is the outcome of the last three or four years of our business accelerating and coming to the point now where, with all its complexity and momentum, it's time for a CRO," he told Insider. It has increased the products it offers to advertisers and the team has expanded both in the US and beyond, to countries like Canada, Germany, and the UK.īecause of the growth of the ad sales team, Klaje has been promoted to be Reddit's first-ever CRO. Since massively re-organizing its ads sales team over two years ago and hiring Pinterest exec Harold Klaje to be VP of ads, the size of that team has quintupled, he said. Most recently, Vox laid off 7% of its staff.īut Reddit so far is insistent on bucking the trend. Media companies have struggled over the last few months, as advertisers cut back.
Reddit appointed Harold Klaje as its first-ever CRO.Account icon An icon in the shape of a person's head and shoulders.
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